Javier Rodríguez
CEO«Pioneer in European Veeva implementations, ensuring solutions align with executive board objectives and steering the strategic vision.»
Strategic Partner Veeva + Google
Cloud
Accelerating the transition from Veeva CRM to Vault CRM
The specialized Life Sciences partner ensuring a frictionless migration, maximizing field adoption, and safeguarding commercial operational continuity.
Clean migration by design
Vault CRM Readiness
OOTB
Native Veeva Standard
2029
Business Continuity
Leadership
The authority of having done it before
Backed by Wayvant, Beenable is led by the most experienced solution architects in the Life Sciences industry.
Sheila Méndez
COO«Specialized in technical governance within regulated environments (GxP, FDA/EMA compliance). Ensuring flawless delivery under ISO security standards.»
Sebastián Ghilardi
CMO«Commercial Excellence specialist focused on ROI. Ensuring AI and omnichannel capabilities translate into tangible sales team adoption.»
The Context
The switch to Vault CRM is inevitable. Repeating past mistakes is not.
With the 2029 deadline approaching, Beenable breaks away from the «patch-over-patch» approach. Migration is a unique opportunity to unify Clinical, Medical, and Commercial under a single data ontology.
Technical debt path
Replicating legacy errors, perpetuating data silos, and facing low adoption from commercial teams.
vs
The 2029 Standard
The Beenable Path
Architecture clean-up, AI active from day one, and native GxP compliance.
Why Beenable
Hyper-specialization vs. generalist consulting
We eliminate the false sense of security offered by large consultancies: we don't learn on your project, we bring native Life Sciences domain mastery from day one.
| Dimension | Beenable Approach | Generalist Consulting | |
|---|---|---|---|
| Industry Expertise | We speak the native language of HCPs, Payers, and GxP. | Relies on technology «translators» for generic business processes. | |
| Adoption Focus | Technology built to empower the field rep. | Systems built to report the past, not to guide the next best action. User adoption will suffer. | Systems built to report the past, not to guide the next best action. User adoption will suffer. |
| OOTB Simplicity | Absolute commitment to standard out-of-the-box features. | High TCO caused by custom developments that block future updates. |
Services Ecosystem
An end-to-end commercial and medical lifecycle
An integrated ecosystem ensuring operational peace of mind across international rollouts, leveraging Google Cloud's capabilities on top of the Veeva engine.
Transition to Vault CRM
Gap assessment, configuration, and clean functional migration to the new architecture.
Artificial Intelligence
Prescription propensity models and Next Best Action with real clinical context.
Data & Analytics
Pharmaceutical MDM and data lake architecture built on BigQuery and Looker.
Productivity
Field process automation with Gemini Enterprise and Google Workspace.
Managed Services
Specialized Help Desk (L1–L3) and ongoing evolutionary support post-go-live.
Integrations
Developed in a secure and compliant environment, integrating with ERP, external databases, third-party apps, travel management, etc.
Google Cloud services comply with Spain's National Security Framework (ENS) at the High level of assurance, enabling us to handle the sector's most sensitive data under the regulations set by Royal Decree 311/2022.
The Vault Advantage
Architecture vs. Chaos
The decisive difference between a generic platform and Veeva Vault is the hidden cost of validation.
A CRM can be customized for pharma; the problem is that every customization represents technical debt, validation debt, and regulatory debt. Every custom field that touches promotional material must be validated under 21 CFR Part 11 or EU Annex 11. The cost of customizing a CRM to Veeva's level of compliance never appears in the initial TCO, but surfaces in every audit, every system update, and every new capability. Clinical data is not an attachment—it is the core. In pharma, the context that determines whether a visit converts lies in Medical Affairs, in Real World Evidence, in therapeutic guidelines, in the historical MSL interaction log, etc.
Evidence, in therapeutic guidelines, in the historical MSL interaction log, etc.| AI Layer | Generic CRM | Generic CRM | Vault CRM (Veeva) |
|---|---|---|---|
| Field Rep Productivity | Generic interface requiring ongoing adaptation. | CRM Bot and Voice Control (Apple Intelligence). | |
| Next Best Action (NBA) | External HCP data requires constant integration and cleansing. | Mature engine with native HCP master data and baseline FDA/EMA compliance. | |
| Multi-Agent Orchestration | Vertical built on a generic (cross-industry) core architecture. | Native end-to-end regulatory traceability. Super-agent orchestrating PromoMats, Safety, etc. |
Methodology
Migrating without replicating the past
Our «Run & Optimize» philosophy ensures the system becomes a high-impact commercial asset from day one, without inheriting legacy architectural flaws.
1
Assessment
Gap analysis and data architecture evaluation. Eliminating data silos.
2
Migration
Clean-slate configuration (Vault OOTB), avoiding inherited legacy errors.
3
Adoption
Change management focused on real sales force daily utility.
4
Optimization
AI activation (Vertex/Gemini) for context-rich decision-making.
5
Scaling
Evolutionary support, continuous enhancements, and advanced analytics.